Location, Location, Location. Keep it simple and don't overthink it. The only thing that matters is water source, pollen, and nectar. If the urban area has a lot then it would just as good as a rural area. I have know people with hives in the city and they did great. He was also located right by a park. Another friend started out in a rural area and didn't to to well. He was sourounded a a tomato farmer. The bees worked the tomato's all the time. The farmer loved it but he doesn't get much honey. Just know your sources for produvtive bee's and then you will know. Then again you never know about bee's and once you think you do they teach you a new leason!!!