A lot of the veteran beeks that have been doing it forever, often say they wouldn't advertise and still keep their hives out of sight whenever possible. (I think they mean even if you think you are in the right.)
Personally, my opinion here doesn't count for much; but I want to say that people don't act rationally. They will time and time again, bite the hand that feeds them. I've seen this my whole life. Humans species do this more than animals and its completely bizarre. Just yesterday I tried to help someone and they chewed me out verbally.
Another thing homo sapiens do is they have this irrational tendency to assign value to something based on only its outer appearance at the expense of all other virtues. And they'll even do it when something is pretty but has no virtues at all. (In disputes this can make them completely irrational and unpredictable.)
Homo sapians also likes to assign value to listening to sports idols, entertainment & popular icons, social media idols and so on, and will listen to these people give advise even if such people are drug addicts or good for nothing with brain damage, and put their opinion above people who actually have studied issues out, and use their brain power constantly trying to help people solve problems.
So I hope pointing out these 'species traits' will help you with your homo sapians management aspect of your beekeeping.
:) :) :)
Not being negative here, but just wanted to point out the species traits of the species you are trying to figure out in relation to your hive management behavior. I think the points above, directly affect your decision on signs and advertising your hive locations.
Good luck.
PS; homo sapians don't make very good honey on their own. They have also high robbing tendencies that homo sapians keepers have been trying to breed out for years and never have fully gotten rid of (and some say its increased), and they also require obscene amounts of space for their brood chambers with very slow buildup. But they are pretty good at cockroach and rodent resistance hygienics.