OK, as someone who deals with electronics daily (safety first), and as someone whose job it is to anticipate worst-case failure modes (broadcast station reliability and the ability of the hired help employed there to destroy absolutely anything with nothing), and as a beekeeper last:
Forget light bulbs
Forget running whatever you use on 120 (240 in Europe) volts; my preference would be a 12-volt system.
Here's my thoughts
Make up a bottom board that is about an inch deeper than normal
Place 4 25-ohm, 10 watt resistors in a square pattern, 1/3 and 2/3 of the distance lengthwise and widthwise from the edges
Wire them in parallel and bring wires out the rear, then pour the board full of epoxy resin to cover resistors and wires.
Set a 2-pole male connector in a recess in the rear of the bottom board (NOT a 'standard' plug !!!) and you can then run a master power cord, with mating receptacles, across behind a row of hives.
A 'metering cable' could be made up that can be inserted between the master cord and each individual bottom board periodically, to make sure current is being drawn and thus heat produced.
I calculate the heating power of the proposed bottom board to be as follows:
12V / 25 ohms = 0.48 amps per resistor
0.48 x 0.48 x 25 = 5.76 watts per resistor. Times 4 = 23 watts approximately
Further refinement would be a master controller that adjusts voltage to the common power cord as outdoor temperatures change.
Just my $ 0.02..................