i make a living in sales and i'll be the first to tell you that any given day there will always be somebody willing to sell product cheaper, there is a service factor involved, though. in the end, all my competition has the same product as me and they buy it at close to the same price. i sell building materials but i'm really in the shipping/coordinating business because that's what makes me stand out. a fancy package and a cute story is a gimmick, not a service. if someone is willing to pay more for it that's there business. i'm more interested in a different niche.