I've heard and seen plenty from people and this type of honey. Around here it's about 50/50, half think it's great, and the other half would argue with them. I myself didn't like it the first year, but, I have really grown fond of it since the 2nd year. Also, if one would look up the benefits if buckwheat honey, they would be amazed, and probably make an attempt to get used to it.
My daughter who helps me with the bees, her first words after tasting it was horses, stable. I had one lady call asking if I had my hives near a hog confinement. I had one lady after sampling dancing around saying over and over, I've got to get this taste out of my mouth, I've got to get this taste out of my mouth. BUT, I've also heard so many times that it is the best, that I will take all I can get. I do strongly warn people that want to sample it, that they will either like it or hate it, and have a spoon full of gool ol clover honey ready to wash it down.
Dr. Oz did a show on the stuff a while back, and it has really drawn some interest. Even prior to that show, I did have a some comment on the medicinal benefits they were experiencing, and there has been quite an assortment of them. It seems to help a lot of ailments.